Hi ,
Recently, I had the pleasure of joining Meg Casebolt and Jessica Lackey on the Aggressively Human podcast to talk about one of the biggest challenges facing marketers today: the deterioration of customer trust.
I’ve spent my career helping B2B tech companies communicate complex ideas in a way that deeply connects with their audiences — and over the past few years, I’ve studied AI’s role in communication at a scholarly level, earning my master’s degree in the subject. This conversation felt like a culmination of everything I’ve learned from scholarly research and direct conversations with founders and marketing leaders.
We explored how exactly AI is affecting trust, why so much content feels the same, and how businesses can be more intentional in their approach to using this technology.
I hope you’ll give it a listen!
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