Hey ,
AI tools like ChatGPT, Perplexity, and Google’s AI Overviews pull from the web to generate responses — but you might be surprised to learn that the SEO strategies you’ve been using won’t necessarily help your content get cited in those responses.
AIO (AI optimization) is quickly becoming a strategy in marketing alongside SEO (search engine optimization). But is it even something to worry about at this still-early stage in the AI game?
I wrote an article recently making the argument that yes, you should be thinking about how (and if) your content is showing up in AI responses.
In it, I shared:
- The current research around the AIO opportunity.
- What popular AI platforms prefer in content.
- What to do if you want your content to surface in your audience's AI chats.
The article has gotten some good press, so I thought you might want to read it too.
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