Hi
I'm tired of it.
I'm tired of getting emails from startups that begin with, ‘’We followed [a very famous marketing framework] and it produced zero leads.”
And then when I go to their website, I have no idea what they do, who they serve, or how their solution *actually* benefits a customer.
When I dig deeper ... it just gets worse. If there is any marketing content at all, it's just as company-centric as the website.
I'm not one to name names, but there are a couple of marketing gurus I'd like to have some words with.
It's not just that they are leading well-meaning companies astray. It's also that they are exacerbating the marketing problem.
What's the marketing problem, you ask?
It's narcissism.
When you make your marketing all about you, customers can't relate. They can't connect. And they won't engage.
So I've decided, as an antidote to this epidemic of company-centric marketing, I'm going to start sharing some of the tools that I use with my clients.
Starting right here, right now, with my CAN Assessment.
CAN stands for Connection, Awareness and Narrative. These are three things I pay close attention to when I am writing for clients, because they are the most important elements for making a human connection in marketing.
Through this lens, you'll be able to quickly identify if your marketing content is customer serving, relationship building, and engaging — or simply self serving.
>> Download the CAN Assessment right here
Best,
Jessica Mehring
CEO and senior conversion content writer
Horizon Peak Consulting
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