Happy New Year, !
Since I started Horizon Peak 11 years ago, I have had a vision for technology companies. In the wake of the pandemic, the generative AI boom, and the tech recession, this vision has only become stronger and more vivid.
In my vision, technology companies are active participants in their customers’ lives. No longer walled off and separate, tech companies are connecting human to human. They know intimately who they are serving, they know firsthand the difference their solution makes in the lives of their customers, and they are personally connected with their audiences.
In the real world, that requires a new approach to marketing technology solutions, where we engender trust, lead with humanity, and establish significance for the audience.
Helping these companies make strides toward this vision is deeply personal to me, because I’ve experienced firsthand how these solutions can make a difference in our lives.
In 2021, my life changed forever … and my family nearly changed forever, too.
In an instant, I almost lost my daughter.
In this essay, I tell that story.
I also reveal how it changed the purpose of my work, and how I approach that work today because of it.
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