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Trust has eroded — the human spirit will save it.
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Hi ,

Something I’ve been raising concern about for the last year on LinkedIn is the concept of "language homogeny." It’s an academic way of saying "everyone sounds the same."

Mostly this comes up in conversation around using generative AI (GenAI) to write your messaging, copy and content — but the evidence of this happening across creative work began appearing before GenAI hit the scene.

It’s true.

GenAI didn’t start the fire.

Read my article digging into the topic of language homogeny, the robo-copy reaction, and replicant effect.
Best,

Jessica Mehring

CEO, Horizon Peak Consulting
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